Is a process by which companies manage their financial, social and environmental risks, obligations and opportunities?
- Marketing for many years has been based on the management of demand e.g. advertising and promotion and the management of price to stimulate demand or by developing new and different products appealing to different segment of the market at different price point
- This interaction between supply and demand is no longer adequate
- The hunt for new customer is now difficult!
- The world is getting smaller and smaller and people have so many alternatives to choose from in this new competitive environment.
Marketing is experiencing a shift from transaction orientation to relationship -Orientation so this emerges the need for Relationship Marketing as a key to build a sustainable business for customer bonding.
10 KEYS TO BUILD SUSTAINABLE BUSINESS
- Relationship marketing
- Build a Brand
By Segun Ojarotade.08033542772.