Digital Marketing Specialist

Without doubt the world is shifting from analogue to digital people are consuming more of digital content daily, on mobile phones, laptop desktop computer and more organization that have not yet recognized this in their strategy need to adapt fast. Social media are technologies that allows the creating and sharing of information ideas, interest and other forms of expression via networks.

Today social marketing is the most effective method of outreach according to 65.6% of churches. 62% of churches use social networking to connect with individuals outside of the congregation, 52% of churches broadcast sermons online, 70% use smart phone to read scripture, 45% of churches use Blogs, YouTube to reach larger audiences.

Social networking is among the most popular online activities—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands business  to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy, or conversion – across various social media platforms. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists. In this program  participants  will  develop a deep knowledge  of social media tools and techniques, content marketing best practices and reputation management tactics to transform  into a social media marketing The Social Media Specialist Program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path, participants will acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.

Learning Objectives.

At the end of the workshop, participants will be able to:

  • design email marketing;
  • carry out all social media marketing;
  • use google Form;
  • write content for social media; and
  • use SEO.

Programme Content

  • E-mail marketing
  • Social Media Marketing
  • SEO (Search engine optimizer)
  • Content Marketing
  • Pay per click
  • Online branding
  • Content marketing,
  • Digital marketing strategies
  • Facebook marketing
  • Twitter
  • Instagram
  • Pin interest
  • Snapchat
  • Digital Tools
  • Google Form


Delivery methods shall be with, exercises, case studies, hands-on syndicate sessions, discussion and brainstorming methods, and role-play. Audio visual aids will be used to facilitate learning.


Target Audience

  • Young graduate
  • Unemployed youth
  • Marketing managers
  • Digital marketing executives
  • Content writers
  • Marketing and sales professionals
  • Management, engineering, business, and communications graduates
  • Entrepreneurs and business owners
  • Technical crew
  • Media crew
  • Youth leaders